Know the internet. Own your brand narrative.
Don't get blindsided by the internet. Detect early signs of coordinated conversations and the online groups responsible for them — before they go viral and impact your brand.
Factions are unseen influences
We all want to believe that honest brand stories and marketing campaigns will resonate with audiences, but on the internet, that’s not always how it works. The groups that spread misinformation and corporate disinformation are hard to detect, but they play a huge role in shaping opinions about your brand online. We call these influential groups factions.
When factions go dark, you get radicalization. When they’re manipulated, you get disinformation. Whether factions have good or bad intentions, they use the same tactics to hijack the public’s attention and take over high-profile brand narratives.
- Bots & automation
- Review bombing
- Meme creation
- Fake account creation
- Hashtag hijacking
- Fake or real employee leaks
- Domain purchasing
Yonder Narrative keeps you a step ahead
Know the impact
See which conversations and topics are taking hold and how they shape the public’s perception of your brand.
Get in front of virality
Get alerted to potentially viral conversations before they happen, and detect early signs of artificial amplification.
Build a plan of action
Stop making decisions on incomplete data. Figure out what’s real, what’s not, and what your team needs to do to stay in front of factions targeting your brand.